Ferriss’ new book “The 4-Hour Body” … excellence in marketing, not research!

The way Tim Ferriss’ markets his new book “The 4-Hour Body ” is a true showcase of marketing excellence.

While I am more than sceptical about the meaning and substance of his claims and findings, I salute him for his great marketing abilities. Make up your mind yourself and look at the video from a “how to market”
perspective. Do make sure that you also check out a critical review. Of course you wouldn’t have bought the book anyway ;-).